Our Initiatives

In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health. At that time, most people were not talking about mental illness. But the numbers spoke volumes about the urgent need for action. Millions of Canadians, including leading personalities, engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year.

As a result, institutions and organizations large and small in every region received new funding for access, care and research from Bell Let’s Talk and from governments and corporations that have joined the cause. Bell’s total donation to mental health programs now stands at $108,415,135.

Building on ten years of increased awareness and acceptance around mental health, Bell Let’s Talk is focused on engaging Canadians to take action to create positive change in mental health.

In March 2020, Bell announced the extension of the Bell Let’s Talk mental health initiative for a further 5 years and an increase in Bell’s total funding commitment for Canadian mental health to at least $155 million.

4 pillars

Dedicated to moving mental health forward in Canada, Bell Let’s Talk promotes awareness and action with a strategy built on 4 key pillars: Fighting the stigma, improving access to care, supporting world-class research and leading by example in workplace mental health.


One of the biggest hurdles for anyone struggling with mental illness is overcoming the stigma attached to it. The annual Bell Let’s Talk awareness campaign and Day is driving the national conversation to help reduce this stigma and promote awareness and understanding, and talking is an important first step towards lasting change.

Bell Let’s Talk Day 2020 saw Canadians and people around the world take action, sharing a record 154,387,425 messages of support for mental health, resulting in a total of $7,719,371.25 in Bell funding to mental health initiatives in Canada.

In January 2020, through the Bell Let’s Talk post-secondary mental health campaign, students at more than 230 Canadian universities and colleges engaged in campus initiatives to promote student mental health, reaching more than 1.7 million students on campuses across the country.

Care & access

Bell supports a variety of organizations, including grassroots agencies, local hospitals and post-secondary institutions, to help provide Canadians with support services when and where they need it.

Through the Bell Let’s Talk Community Fund and various major gifts, Bell has supported organizations in every province and territory in Canada, enabling them to improve access to mental health supports and services in communities nationwide.

Bell Let’s Talk is partnering with Montréal-based Graham Boeckh Foundation on a $10 million national project to accelerate the delivery of mental health services for young people through Integrated Youth Services (IYS) hubs.


Research holds the greatest promise to better understand treatments and solutions. Bell is investing in best-in-class research programs with the potential to have a transformative impact on the mental health and well-being of Canadians.

Bell Let’s Talk has funded research projects across the country, including $2 million to fund the world’s first university chair in mental health and anti-stigma research at Queen’s University and $1 million to fund Canada’s first biobank of biological, social and psychological data at l’Institut universitaire en santé mentale de Montréal. Bell Let’s Talk has also funded the world’s first voluntary standard on workplace mental health and the first university-certified workplace mental health training program.

Workplace health

One in three workplace disability claims in Canada are related to mental illnesses. Bell is committed to leading by example in our own workplace by adopting the voluntary Standard for Psychological Health and Safety in the Workplace and is encouraging greater corporate engagement across Canada.

Since 2010, more than 16,000 Bell employees and 12,000 Bell leaders, have completed mental health training. Bell’s initiatives to improve mental health awareness, training and benefits have reduced short-term disability claims related to mental health by 20%, and reduced relapse and recurrence by 50%.

Mental health affects us all

In their words: stories from people impacted by mental illness. Discover their stories below.

Bell Let's Talk Day

SMALL ACTIONS - BIG IMPACT. On Bell Let’s Talk Day 2020, Canadians and people around the world joined in to help create positive change for people living with mental health issues. Thanks to your 154,387,425 messages of support, Bell will donate $7,719,371.25 more to Canadian mental health initiatives.

Find out where the funds go

The Bell Let's Talk Community Fund

The Bell Let's Talk Community Fund is focused on improving access to supports and services for people living with mental illness through local projects and grassroots organizations in communities all around Canada.

Learn more