Flag raising ceremonies bring communities together on Bell Let’s Talk Day

Sault Ste. Marie, Tuesday, May 7, 2019

On Bell Let’s Talk Day, 48 municipal and provincial governments, sports teams and partners across the country showed their support for mental health by participating in Bell Let’s Talk Day flag raisings.

This year’s Bell Let’s Talk campaign introduced the flag-raising ceremonies to bring community members and mental health organizations together to combat stigma and talk about mental health at a grassroots level.

The City of Sault Ste. Marie used their flag raising ceremony to engage staff and celebrate mental health. Champions from various city departments promoted the event and hosted a staff fundraiser that raised more than $1,000 for a local Peer-to-Peer Support Program. A representative from the Canadian Mental Health Association spoke at the ceremony along with the Mayor.

Canadians and people around the world helped Bell Let’s Talk Day 2019 break records by talking, texting and engaging on social media. With 145,442,699 messages of support generated this year, total Bell Let’s Talk Day interactions have now reached 1,013,915,275.

With Bell donating 5 cents to Canadian mental health programs for each interaction, this year’s funding grew by another $7,272,134.95, bringing Bell’s total commitment to Canadian mental health to $100,695,763.75.