Our initiatives

In September 2010, Bell Let’s Talk began a new conversation about Canada’s mental health. At that time, most people were not talking about mental illness. But the numbers spoke volumes about the urgent need for action. Millions of Canadians, including leading personalities engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year.

As a result, institutions and organizations large and small in every region received new funding for access, care and research, from Bell Let’s Talk and from governments and corporations that have joined the cause. Bell's total donation to mental health programs now stands at $79,919,178.55 and we are well on our way to donating at least $100 million through 2020.

4 pillars

Dedicated to moving mental health forward in Canada, Bell Let’s Talk promotes awareness and action with a strategy built on 4 key pillars: Fighting the stigma, improving access to care, supporting world-class research, and leading by example in workplace mental health.

Anti-stigma

One of the biggest hurdles for anyone suffering from mental illness is overcoming the stigma attached to it. The annual Bell Let’s Talk awareness campaign and Day is driving the national conversation to help reduce this stigma and promote awareness and understanding and talking is an important first step towards lasting change.

Care & Access

Bell supports a variety of organizations including grassroots agencies, local hospitals, and universities to help provide Canadians with support services when and where they need it.

Workplace health

Mental health is the leading cause of workplace disability in Canada and represents 15% of Canada’s burden of disease. Bell is committed to leading by example in our own workplace by adopting the voluntary Standard for Psychological Health and Safety in the Workplace, and is encouraging greater corporate engagement across Canada.

Research

Research holds the greatest promise to better understand treatments and cures. Bell is investing in best-in-class research programs with the potential to have a transformative impact on the mental health and well-being of Canadians.

Bell Let's Talk Day

For every text, call, tweet, Instagram post, Facebook video view and Snapchat geofilter used on Bell Let’s Talk Day on January 25th, Bell will donate 5¢ more to mental health initiatives across Canada.

See how to take part

The Bell Let's Talk Community Fund

The Bell Let's Talk Community Fund is focused on improving access to supports and services for people living with mental illness through local projects and grassroots organizations in communities all around Canada.

Learn more

Get to know our Bell Let’s Talk team

Each of our team members have played a significant role in raising awareness about mental illness while supporting the Bell Let’s Talk campaign. Learn more about our team members.